CIAM Buyer’s Guide (various iterations Auth0 + Okta)
Written when the industry was still arguing over the definition of Customer Identity and Access Management (CIAM), this SME-vetted piece was the highest performing piece of CIAM content across Auth0 + Okta as of Feb. 2024. more…
Foundational Content Strategy
Identity can come across as too specialized even for the informed dev buyer or technical journalist. Conceived as Google rolled out schema questions, we wanted to see if we could rank and net free placement on search pages. Topics were sourced by SMEs and a cross-functional team that included Business Content, Comms, SEO, and Brand. […] more…
Real ROI of Auth0
Sales asked for ROI content. I delivered a series that helped establish the Auth0 style of letting the customer make the positive claim. The series leaned on SME video based on my question sets, direction, and editing. The sales team credited the series with regularly closing six-figure+ deals, helping the SMB/MM hit goals (including one […] more…
Microsoft-TD Bank: customer excellence video
Only 6 weeks from initial idea to approval, I worked with Microsoft and TD Bank’s to help create this video on how their intense digital (and customer) focus is helping them become the bank of the future. more…
Microsoft-Steelcase: The smart and connected workplace
Acting as storyteller and program manager, I helped Microsoft and Steelcase align messaging to tell the story of how the two companies are changing the future of work through the creation of a smart and connected workplace. more…
Bellevue: Planning for a Smarter City
Working across multiple departments, I helped the City of Bellevue, Washington complete this strategic plan with additional research, writing, editing and light art direction. more…
Faces of SODO
When Chris Hansen started snapping up property more…
PSBJ Redesign (2008)
After research with external and internal focus groups, I balanced the requests of staff, CEOs, managers more…
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